Friday, February 24, 2017

How to Become a Visual Merchandiser | Job Responsibilities for a Visual Merchandiser

Visual merchandiser:
Visual merchandisers generally create a plan to their creative skills for displaying fashion products by the use of visual presentation, marketing and also creating different promotional activities to communicate and merchandise with the target customers. 
How to become a visual merchandiser
Fig: Visual merchandiser is doing work
In the fashion industry, visual or display merchandising experts mainly helps to increase sales for retail shop and to catch the buyer’s attention by the use of different ideas like promotional images, seasonal themes, special occasion to base the upcoming marketing and window display activities around.

How to become a visual merchandiser:
To become a visual and display merchandiser and you will want to apply to job in a fashion retail position, some qualifications and skills are must be needed. These are in below:

1. Educational background must be needed
  • Certificate or Diploma course in Fashion Retail (Visual Merchandising and promotional design),
  • Foundation degrees in display or design, fashion buying and merchandising
Some other degree subjects that are included in this job career:
  • Fashion design;
  • Fine art;
  • Interior design;
  • Surface pattern design;
  • Textiles;
  • 3D design.
2. Salary for Visual merchandiser:
  • Starter: £12,000 to £16,000,
  • Experienced: £20,000 to £25,000,
  • Highly Experienced: £25,000 to £55,000 (These figures are as a guide only)
3. Working experience through job training or internships
4. Make a comprehensive portfolio of relevant design work.
5. To be creative and have imagination power
6. Have a good eye for detail with knowledge about latest fashion trends, design, technical drawing skills.
7. IT skills to use computer-aided design (CAD), Mockshop or Adobe Creative Suite software
8. Get knowledge about window dressers.

Job responsibilities for a visual merchandiser:
  1. Make a window display design and layout of products for retail shop in the shop floor.
  2. Displays are mainly created to promote or focus special product offers.
  3. He will study the store floor plans for making a layout plan sometimes they follow the plans from head office.
  4. They will draw up the design and create visual design plans by hand or computer and show to all for appreciation
  5. To promote the goods for more sales, they use the display spaces as effectively as possible.
  6. If the design plans are approved, then these plans are sending to every branch to avoided repetition or sometimes they will try to apply the same look and feel to all stores.
  7. Should be aware of all the current fashion trends, colors, the principles of design, occasion and textures of the season,
  8. He will ensure that perfect display materials, props, models, fabrics, hardware and accessories like backdrops and lighting reach in storeroom.
  9. He should arrange the displays, dressing dummies and also teaching sales staff how to display products.
  10. Always understand the customer’s needs and follow their lifestyle.
  11. They ensure that all the products are arranged well to the customer and that are well-pleasing to their eye.
  12. He always moves all over the place in the store and also ensures that everything is according to the visual design plan.
  13. Have to plan clear arrangements of popular goods that are easy to find for the customers.
  14. They have to design each section accordingly to different age group of customers.
  15. He also makes sure that price tags are clearly visible.
  16. Old displays are removed immediately from the store.
You can also like:
  1. Types and Roles of Visual Merchandiser in the Fashion Industry
  2. Career Path of a Visual Merchandiser